Marco Rubio Issues Massive

The U.S. State Department has launched a major “America First” rebranding campaign aimed at unifying the visual identity of its global operations.

As part of this initiative, all logos from U.S. embassies, bureaus, and programs—including the U.S. Agency for International Development (USAID)—will adopt a single, flag-centered design.

The redesign will feature the American flag and the phrase “Provided by the United States of America,” ensuring that all U.S. efforts abroad are clearly recognized as American.

According to Darren Beattie, Acting Undersecretary for Public Diplomacy, the goal is to create consistent and powerful branding that strengthens America’s presence overseas.

Beattie explained that, in the past, the lack of a unified logo often made it unclear which projects were funded or led by the U.S. government. Other nations with more cohesive branding, he noted, often received greater visibility for their initiatives.

The new guidelines were issued Wednesday, following Secretary of State Marco Rubio’s announcement that USAID will no longer provide foreign aid. The State Department will now absorb USAID’s remaining functions as part of a sweeping internal reorganization.

Officials describe this overhaul as the department’s most significant structural change since the Cold War, with full compliance expected by October 1.