Prince William and Kate Middleton subtly unveil new royal symbol three years after title change

The Prince and Princess of Wales have quietly unveiled their new Conjugal Coat of Arms, three years after assuming their royal titles.

Prince William and Kate Middleton became the Prince and Princess of Wales in 2022, following King Charles III’s accession, having previously held the titles of Duke and Duchess of Cambridge since their 2011 wedding.

Sharp-eyed royal fans first noticed the updated coat of arms during the Royal Variety Performance on November 19, the couple’s first public event since Kate’s cancer recovery earlier this year.

The event at the Royal Albert Hall featured performances by Paddington The Musical’s West End cast, Jessie J, and Laufey. Kate received flowers from nine-year-old twins related to Brinsworth House staff, a care home supported by the Royal Variety Charity.

Kate shared that their children—Prince George, Princess Charlotte, and Prince Louis—were disappointed not to attend, explaining that children were not allowed at the show.

The new emblem, revealed in the event brochure, displays William’s and Kate’s shields within the Prince of Wales’ Coat of Arms. It is flanked by the traditional lion and unicorn supporters and incorporates the Prince of Wales’ feathers, coronet, and motto Ich dien, meaning “I serve.”

Fans quickly noticed and celebrated the update on social media, calling it “majestic” and noting that this marked the first public appearance of their joint Conjugal Coat of Arms. Many expressed excitement for the eventual release of their individual coats of arms and new monograms.