Apple’s best product that you’ve probably never heard

Apple’s most overlooked privacy feature, “Hide My Email,” only costs 99 cents but offers invaluable data protection. Amid widespread concerns over data breaches—like vpnMentor’s report of 184 million exposed logins—Hide My Email provides a simple yet powerful solution. It lets users generate disposable email aliases for signing up to apps or newsletters, shielding their real email addresses from prying eyes. If an alias is compromised, it can be easily deleted, ensuring privacy without disrupting the main inbox. While many iPhone users don’t realize it exists, Fast Company has called it the “best Apple product you aren’t using,” and it’s included with iCloud+ plans.

On Reddit, users have praised Hide My Email for enhancing the value of iCloud+ and reducing the hassle of blocking spam emails. One user shared how the feature simplifies managing spammy or suspicious sign-ups by letting them create unique emails on the fly. Another noted how the feature is “buried deep in the settings” but still powerful. Many users even wish Apple would expand this idea to phone numbers and credit cards for more comprehensive privacy protection in the digital world.