Viewers Spot a Subtle Detail in Coca-Cola’s Iconic Logo

Some people recently pointed out that the second “C” in the Coca-Cola logo looks like a smile—and once you notice it, it’s hard to ignore. The familiar red-and-white script suddenly appears cheerful, almost as if the logo itself is grinning.

Design observers and fans online agree that the curve of that second “C” resembles a subtle smile. Many say this detail makes the logo feel warmer and more inviting. Still, the big question remains: did Coca-Cola intend this, or are viewers simply reading extra meaning into the design?

When you closely inspect the classic wordmark, the letter’s upper curve stretches out, then dips back under, forming a shape that looks very much like an upward grin. Some people even compare it to spotting shapes in clouds—once you see it, you can’t unsee it.

Historically, the script was created in the 1880s by Frank Mason Robinson using Spencerian handwriting, which was common at the time. The loops and flourishes were typical of the style, not coded brand symbolism. Later design additions came much later.

Importantly, no documents or ads from Coca-Cola’s early years mention any hidden smile. The idea appears to be a modern interpretation, not part of the original design plan.

Yet the smile feels believable. Human brains naturally find faces in shapes, and Coca-Cola’s long-standing themes of joy and happiness make the idea feel fitting.

Whether or not the smile was intentional, it has become part of how people view the logo today—proof that even classic designs can gain new meaning over time.